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Miu Miu Advertising Campaign
Role
Styling, creative direction, IMC strategy and marketing mix, consumer and market analysis, product development and budget formulation.
Brand extensions and advertising for Miu Miu. Launching The Miu Headphone collaborated with the famous headphone brand Bose. This limited edition will combine the unique aesthetics of Miu Miu and the quality of Bose and the integrated marketing plan will increase brand awareness, motivate purchase behavior and build a new brand image for Miu Miu.
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