About ME
Fashion Design | Brand Management | Styling
Experienced and adaptable designer offering both commercial and artistic aesthetics in fashion design. Client fulfillment driven, strong personality and passion for self-expression. Enthusiastic team player with the desire to offer support to those in need. Considerable understanding and continued interest in the fashion construction processes. Specializing in programs such as PS, AI, ID, and CLO3D, fabric manipulations, sketching, pattern making, draping and print design. Detail-oriented, with an aptitude for exceeding expectations. Brand management background. Skilled at researching and analyzing. Thorough comprehension of customer needs and creativity when brainstorming strategies.
RESUME
Experience
Fashion
design
"Unforgettable"
2022
- Focused on the inclusive design concept and embodying humanistic care.
- Conducted creative research, prints design, and hand-crafted fabrics.
- Draping and pattern making for prototype and production progress.
- Created technical flats using AI efficiently.
- Managed editorial setting and fashion film storyline, using CLO3D for digital presentation.
"The House-husbands"
2021
"The House-husbands"
2021
- Effective research of social issues and fashion features from the past to now. - Project preparation via collaging and sketching, using PS, and AI.
- Continued modification of textiles, prints, and designs physically and digitally.
"Intersection"
2019
- Brainstormed and visualized the possible connection between industrial design and fashion design.
- Creative experiments using C4D to transform industrial products for draping.
- Adopted unconventional materials from acrylic to sponge for fabric manipulations.
- Utilized screws and nuts for garment closure.
- Conducted production design for the editorial shoot.
"See The Voices"
2019
- Conducted sound visualization experiments using lights, installations, software, and fluid paints.
- Created prints using the experiment results.
- Utilized speaker models and 3D printing elements to conduct the creative draping process.
- Created digital fashion illustrations combining physical and digital elements.
Fashion
Styling
Maison Margiela Fashion Film
2023
- Developed concept based on brand analysis and the latest collection.
- Model casting and art directing.
- Fashion styling and garment constructions.
- Post-production editing and color correction.
- Inspiration research and moodboard creation.
Miu Miu Advertising Campaign
2022
- Styled and directed the final campaign.
- Conducted product development based on brand research and trend analysis.
- Understood consumer needs through primary and secondary research.
- Conducted IMC plan for promoting new products.
- Created campaign mockups using PS efficiently.
Brand management
Luxury Experience Design for Ralph Lauren
2023
- Conducted market and industry research for macro and micro trends.
- Pinpointed problems based on secondary and primary research.
- Decided creative initiatives to improve brand image.
- Created exclusive consumer journeys and services to enhance luxury status.
- Store design collaborating with an interior designer.
- Provided financial forecast for evaluation feasibility.
- Conducted IMC plan and created mockups using Adobe Suites.
Brand Extension for Bvlgari
2023
- Conducted thorough external and internal research for a comprehensive understanding.
- Created situational analysis based on PESTA and SWOT analysis.
- Pinpointed brand USP using Kapferer Prism and Keller's Pyramid.
- Created multiple cohesive strategies with a determined timeline.
- Adopted the latest technologies to offer immersive experiences.
- Strengthened consumer loyalty and brand heritage by enhancing artistic presence and introducing exclusive experiences.
Branding Strategy for Balenciaga
2022
- Visual communication of process and statistics using Adobe Suites.
- Conducted market research and trend analysis.
- Comprehension of customers to optimize segmentation.
- Created branding strategies including product development, assortment mix, and pricing plan.
- Proposed ideas for distribution and promotion based on the current situation.