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Brand Extension for Bvlgari
Role
Market and trend research, brand analysis, extension strategy development, and situational analysis.
Concept development for future brand extension in the next 10 years for Bvlgari. The following 10 years will be focused on amplifying Bulgari’s brand equity by intensifying its heritage and culture. The strategies include building The Fondazione Bvlgari to establish the brand as a premier cultural institution dedicated to artistic excellence and innovation, and enhancing experience and storytelling using VR and AR technology.
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